From Jake Paul's RV
To Your Laundry Room.
A 21-year-old creative director. 15,000 miles across 40 states. One gap nobody else closed.
Living in an RV.
15,000 Miles.
40 States. 50 Days.
My name is Maximus Mattuchio. I'm 21, based in Tampa, FL. I just graduated from the University of Tampa with a degree in Entrepreneurship.
The summer before launch, I was creative director for W by Jake Paul, the men's hygiene brand. We lived in an RV and traveled 15,000+ miles across 40 states in under 50 days.
I spent that summer hands-on with thousands of young guys at events, gyms, and pop-ups, watching what they actually bought. The pattern was unmissable. Guys had upgraded everything: face wash, beard oil, body wash, cologne. Dr. Squatch. Manscaped. Dude Wipes. The whole grooming routine was masculine, intentional, confident. But the laundry aisle has not changed in nearly a century.
A $40B Category.
Zero Brands Built For Men.
Every detergent on the shelf feels the same. Pastel packaging. Soft florals. Feminine scent profiles.
There is no masculine identity in laundry. No brand built specifically for the guy doing the wash. So I built one.
I Didn't Want a Job.
I Wanted to Bet
On Myself.
I did everything myself. Designed the packaging from start to finish. Developed the cologne-infused scents with a fragrance lab. Worked directly with manufacturers on an 11-ingredient formula with no bleach, dyes, parabens, or phthalates. Built the brand voice. Launched the pre-launch social campaign.
After nearly a year of building, all while finishing my senior year, Dirty Bastard launched on July 1, 2026.
Graduated May 9.
Launched July 1.
Seven weeks after walking across the stage at the University of Tampa, Dirty Bastard went live. No job applications. No corporate ladder. Just a product I believe in and a market that's been ignored for too long.
Buy 2 Boxes, Get 1 Free.
Any three scents, 90 sheets, $49.98. Every bundle ships free.
Shop The Bundle →Fight Big Laundry.
Ditch The Orange Jug.
The laundry aisle has been the same for 80 years. Same scents. Same chemicals. Same marketing. Dirty Bastard is the first brand designed specifically for the man that does his own laundry.
If that's you, welcome to The Bastardhood.
